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美敦力|Digital Marketing IT Manager|上海

公司 | 美敦力
地点 | 上海
公司简介

美敦力致力于解决当今医疗系统所面临的的复杂挑战,业务已拓展至70余种重点疾病领域。我们迅速行动、只争朝夕,用医疗科技为全球更多患者服务。我们根据患者需求,引入数据、人工智能、自动化技术——将洞察转变为行动,为医疗系统做出持续的改善。我们希望用科技为患者点燃生命的希望,带来全新的可能。
 

Digital Marketing IT Manager

Global IT – Greater China

职位介绍

The main purpose of this role is to lead strategy development and implementation of various digital marketing/learning initiatives for the Medtronic Greater China region. This individual should be a passionate change agent and he /she will serve as a critical point of contact for regional marketing partners.
 
工作职责

  1. Develops outright, or in partnership with others, compelling digital and social media strategies to promote the organization’s products and services through digital channels.
  2. Establishes and maintains enterprise digital marketing/learning standards, policies, and governance.
  3. Manages the implementation and measures performance of social digital programs, content, customer digital engagement results and develops insights into customer’s digital behaviors.
  4. Establishes, maintains, and updates customer-centric digital experiences by utilizing advanced MarTech solutions & tools.
  5. Plans and manages the delivery of related initiatives or projects; and manages project financials to ensure delivery is executed on time and on budget.
  6. Engages and manages business partners who are directly involved in the project, as well as broader stakeholders in Global IT.
  7. Manages digital consultants, agencies, and vendors for execution and operation.
任职资格

  1. 5+ years of experience facilitating the development and implementation of digital-related initiatives and projects.
  2. Health care or education industry experience is preferred.
  3. Proven track records in MarTech domain, including SEM/SEO, Digital Asset Management, social marketing, content marketing, CDP, marketing analytics.
  4. Ability to understand and integrate business strategies and trends in technology to deliver value.
  5. Ability to map joint organizational vision and long-term thinking, imagination, and idea generation.
  6. Ability and comfort with working at executive levels, skilled and experienced at negotiating conflict and problem-solving to achieve win-win outcomes.
  7. Ability to manage multiple priorities and work with ambiguity.
  8. Proven leadership skills in leading cross-functional teams in Marketing and Technology.
  9. Excellent verbal and written communication skills in Mandarin and English, strong client-facing and presentation skills; experience with organizing and communicating with global teams.
  10. Technical aptitude, requirements management, and the ability to assess and articulate risk variables.
  11. Proven track record delivering exceptional project results/outcomes, leveraging Waterfall and Agile methodologies.
  12. Self-starter with the ability to work with minimal supervision in a high-energy and fast-paced environment.

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