DigiMaxSenior Director, Insights, Analytics, and Data Services, Greater China
上海
- Responsible for 360-degree consumer analytics to support marketing decision making, including but not limited to consumer insights, guest reviews, campaign performance, member performance, etc. to drive business growth, improve brand health and deliver better guest experience. Leverage data from both internal and external sources to provide insights and recommendations to stakeholders and drive scalable and actionable business solutions
- Evaluate and improve media effectiveness, identifying opportunities for media optimization and better campaign results
- Develop marketing technology platforms to enhance targeting, segmentation, and customized product/service offerings to improve marketing efficiency and guest experience
- Stay abreast of new analytical tools and technologies to meet changing business objectives
- Ensure data operation is compliant with government regulations
- Lead/mentor a team with diverse skills to work with stakeholders in multiple Marketing and Commercial disciplines and external partners regionally and globally
- Strengthen data analytical capabilities for hotel teams
- 10+ years of progressive data analytics experience and demonstrated proficiency related to consumer marketing, preferably in the travel industry or other consumer sector, as well as 5+ years’ experience managing teams and complex projects
- Strategic agency management experience and proficiency required
- Demonstrated knowledge and extensive understanding in the areas of data analytics to support multi-channel, multi-dimensional marketing campaigns
- A track record of innovation and creativity coupled with strategic thinking and rigorous analytics to solve business problems
- Successfully recruited, developed and retained a high-performing team
- Demonstrated effective influencing & consensus building skills for the purpose of partnership and relationship building with key internal & external stakeholders
- Experience in developing marketing automation, data management, communication systems and tools a plus
- Strong business acumen and creative problem-solving skills
- Excellent communication skills (both English and mandarin) including abilities to present to senior and influence and persuade key stakeholders
- Working effectively across organizations
- Excellent leadership and interpersonal skills to achieve results in a matrix environment
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