美库尔｜营销数字化｜北京/上海/南京

1. To drive marketing strategy and audience activation strategy based on digital analysis, audience insights and modeling
2. Provide campaign based analysis, insights and strategy optimization to improve the campaign effectiveness (across CRM, Sales, Social, Digital, OOH, search…)
3. Establish marketing measurement solution and metrics framework
4. Manage data taxonomy and tracking tools’ ad-ops, and establish processes to ensure efficient data analysis
5. Develop BI or co-work with tech team to develop dashboard to uplift reporting & business decision efficiency
6. Manage project deliverables across internal and external teams
7. Partner with tracking vendors, programmatic vendors, data partners and mar-tech vendors to establish digital marketing solutions and drive delivery at scale
8. Document use cases and seek out opportunities to improve existing processes
9. You will work closely with experts cross different areas, inc. Marketing, Digital, Product, tech teams across Merkle & Client’s offices in PRC, the US and other countries.
10. You will be a part of an innovative team in an evolving industry, revolutionizing digital strategy, in the context of multi-channel data driven approach.

1. 5+ years’ working experience in analysis area related to digital marketing
2. Working experience with Python/SQL, as well as web analytics and media analytics are required
3. Good communication skills, Strong English speaking and writing skills
4. Strong work ethic and drive to learn as much as possible within the digital marketing space
5. end to end data solution, media technology experience, programmatic/CDP/DMP experiences

The Analytics team works closely with the Planning, Digital Platform, Data Management and Solution teams across DAN and Merkle’s in China and Globally. Together, these teams work collaboratively to plan, execute, measure, and optimize advertising initiatives for Intel.  We’re looking for an analytical and digital-savvy problem solver to help launch, troubleshoot, and measure client campaigns across multiple industry ad platforms, all while improving existing processes through initiatives of automation, documentation, and scale. The ideal candidate is curious and tenacious in solving problems, as well as an expert communicator – comfortable translating complex details to audiences of different technical knowledge.

Create and maintain campaign and media data repository such as media, social, SEO, SEM and Marketing Events etc. in order to pull historical data in a regular basis

Report Automation and Visualization

Consolidate all data resources such as Adobe Analytics, Eloqua, Salesforce etc. to generate a one stop data mart, report automation and data visualization capabilities

Measurement Framework Design

Assist in documenting and defining standard measurements used as part of mainland of China campaigns while aligning with Intel’s global measurement strategies. And gather and prepare weekly, monthly and Quarterly KPI results reporting

Campaign Performance Analysis

Support manager to setup campaign analytics within Intel defined platforms, as well as assess and report on campaign performance leveraging multi-channel data and multiple tools such as Datorama, Power Bi, Tableau etc.The supplier should also work with media agency to coordinate the population of campaign specific performance dashboards

Digital Analysis

Provide digital analytics such as website, H5 etc. for campaign optimization

Data Integration Across Multiple Platforms

Support to generate customer insight by leveraging external data resources as well as data export and import between internal and external tools such as Ali Databank, Ali Strategy Center, Bytedance Cloud Atlas, TDC, JD Jiushu, JD Shufang etc.

Business Insight

Partner with stakeholders to extract highly relevant, actionable insights and optimization recommendations, as well as executing ad-hoc analysis as required by business stakeholders at all levels

1. 3+ years’ working experience in data analysis and data management in the field of digital marketing
2. Bachelor’s degree or above in Computer Science, Mathematics, Statistics, Marketing, Economics, or Engineering required
3. Working experience with Python or R, as well as web analytics and media analytics is required
4. Hands-on technical experience in implementing the media ads tracking code to monitor audience full funnel behaviors from ads to brand site/APP/WeChat Mini Program
5. Hands-on technical experience in integrating cross platform data via APIs from Tencent Ad, Baidu, Little Red Book, Douyin, etc
6. Hands-on technical experience in using one of the cloud platforms (Ali/Huawei/AWS/Google Cloud) to integrate multi-channel data sources and develop data streams to automate reporting on BI tools such as Tableau, Datorama, Power BI, etc
7. Hands on experience in using China specific tools such as Databank, Strategy Center, 云图, TDC etc.
8. Good communication skills. Strong English speaking and writing skills
9. Strong work ethic and drive to learn as much as possible within the digital marketing space
10. Sharp problem solving and troubleshooting skills
11. An entrepreneurial spirit, desire to “change the game”, self-starter attributes

As part of the team, you will be engaged in a variety of digital analytic projects with online user behavior data collection and integration on top of big data platform. To be successful in this role, you will need strong problem solving skills, ability to work independently in a fast-paced entrepreneurial work environment, be comfortable dealing with ambiguity and change. Ability to handle multiple projects and collaborating with your co-workers is essential.

1. 参与实时推荐，广告及数据分析平台等的研发
2. 有能力对负责的业务模块进行拆解与实现设计
3. 有能力对业务逻辑，系统进行排查与分析

1. 计算机等理工科专业的本科/研究生毕业生
2. 熟练掌握Java/Go  至少一门编程语言, 了解Kafka/RabbitMQ/RocketMQ等一种消息队列，缓存等常见架构，有高并发应用开发经验
3. 熟悉Spring Cloud 或Dubbo 为主的微服务架构
4. 熟悉常见的分布式框架原理，有阅读源码和二次开发的能力或经验
5. 了解Spark/HBase/Hive/Clickhouse等常见的大数据计算栈。有相关开发经验者优先
6. 了解场景的前端框架如Vue/React/ AngularJS
7. 熟悉Linux下的工作环境, 熟悉代码管理工具git
8. 曾参与过至少一个大型高并发类项目。有团队管理经验优先
9. 良好的英文读写能力, 有良好的英文口语表达能力

To succeed in this role, the Manager is expected to demonstrate strategic thinking, logical reasoning, strong communication and presentation skills, outstanding analytic skills, and the ability to resolve complex issues.

1. Execute a wide variety of analytics projects including predictive modeling, customer profiling and tagging, journey analysis, A/B test design and analysis, market basket analysis, product recommendations, and customer segmentation
2. Analyze marketing metrics to identify cause-effect relationships between marketing levers and outcomes
3. Develop, write, and present strategic recommendations that directly address client’s toughest questions
4. Turn complex data into practical and actionable marketing insights
5. Participate in brainstorming sessions to identify new marketing opportunities for the client
6. Participate in development of analyses that provide insights into actionable recommendations and strategies for omni-channel marketers
7. Manage projects tasks, timelines, and deliverable
8. Supporting for analytics related BD
9. Mentor junior analysts and contribute to their career development

1. Bachelor’s Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field required;
2. Advanced degree (M.A., M.S., Ph.D.) preferred
3. Minimum of 5 years of experience in quantitative marketing arena
4. Proficiency with multiple analytics tools required (SQL, Python, R, SAS etc.);  Python/R are strongly preferred
5. Understanding of relational databases and transactional data required
6. Must have experience with statistical concepts and applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, and experimental design
7. Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems
8. Excellent written, communication, and presentation skills
9. Experience with user profiling is required

1. Assist the CAO to develop a strategic plan for the business growth and identify cross sell and upsell opportunities within CXM service lines and across other service lines such as Media and Creative in Dentsu.
2. Work closely with CXM management team, service line leaders, Dentsu Growth team, Merkle regional Growth team, and Dentsu China leadership.
3. Constantly look out for new opportunities from various industries or sectors, from China’s local companies or from MNCs.
4. Assist CAO to identify top local partners and grow CXM local business through strategic partnerships.
5. Prioritize business opportunities and assist CXM Growth team and service lines to close deals.

1. Bachelor’s degree required, MBA preferred
2. Expertise in PPT, Excel and other office tools
3. Strong communication skills, both verbal and written
4. Proficient in Chinese and English
5. At least 8 years of work experience, including 5+ years of experience in strategy and planning
6. Knowledge in data management and data science
7. Business development skills
8. Strategic thinking, collaborative work spirit
9. Cross functional management experience
10. Agency experience desired

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