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Blackmores｜Global Marketing Manager｜上海

2022-01-27 分类：招聘求职 阅读(881) 评论(0)
公司 | Blackmores
地点 | 上海

公司简介

BLACKMORES澳佳宝是澳大利亚的自然营养品公司，致力于为消费者提供安全、高品质的膳食营养补充剂、婴幼儿奶粉、护肤品和健康咨询服务。自1932年成立至今已有80多年的历史，我们的业务已发展至全球17个市场，拥有逾千名员工。
BLACKMORES 通过健康教育、环境保护、社区服务等方式回馈社会，成为备受全球消费者信赖的健康企业。
 

Global Marketing Manager

职位简介

Operating across 12 markets including the 3 priority markets of Australia, China and Indonesia, the Global Marketing Manager will lead their portfolio, set the vision, strategy and lead the development & delivery of their portfolio innovation and communication programs.
This is a great opportunity to make a significant impact in an Iconic Australian brand as it aggressively grows internationally. You will have the opportunity to lead a multi-functional team across markets and further grow your international marketing expertise. A genuine commitment to the Blackmores values of Passion for Natural Health, Integrity, Respect, Leadership and Social Responsibility must be demonstrated.
The Global Marketing Manager will support the overall strategic marketing vision through topnotch development of a robust innovation pipeline, brand architecture and portfolio across the 3 key markets of Blackmores, with strong focus on China which is a major growth engine for the company.
工作职责

  1. Work with the Group Marketing Director to develop the Consumer Growth Pillar’s Architecture, Portfolio and 3 Year Innovation pipeline.
  2. Project Leadership of Complex NPDs across 1 to 3 markets, lead market for this role is China.
  3. Create, develop and work with markets to deliver Global CGP Innovation & Global Communication plans (big idea, key trial driving plans) that drive scale and excite consumers.
  4. Build a strong product portfolio that taps into relevant consumer needs, takes into account the path to purchase/consumer journey, with a view to gross margin improvement and to build scale of the brand across markets.
  5. Leadership of global cross-functional teams (R&D, RA, Supply, Plant, etc) to deliver innovation programs.
  6. Engagement with local market stakeholders to get buy-in for innovation and broad-based communication programs.
  7. Influence without authority across cultures and time-zones to deliver outcomes for the group
任职资格

Must Have

  1. Tertiary qualification in Marketing and/or business-related discipline.
  2. 8-10 years Commercial experience in consumer marketing in an FMCG or related environment.
  3. Top rate project leadership skills needed. Proven experience in managing and delivering results on complex projects with multiple stakeholders needed.
  4. Strong commercial sense; Good working knowledge of business financials
  5. Significant innovation experience.
  6. First rate communication skills, ability to write and present well in English (would be good to see “portfolio” of decks the person has done)
  7. Resilience and  Drive for results. Need to show how he/she overcame tough barriers/tough working conditions/multiple changes and still delivered the project.
  8. Has done downstream/GTM work for >1 year and has directly interacted with Sales
  9. Understanding of both China and International markets and their consumers.
  10. Prior experience managing multiple brands and/or segments
Good to Have

  1. Experience in Mum/Baby categories (Infant formula, Diapers), or Nutrition
  2. Communication development and creative agency management expertise

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  2. Brand Manager
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