Sr. Manager

Digital Marketing

1. Drive Digital campaigns from planning to execution as part of the overall marketing strategy for the region
2. Build brand equity across multiple social media networks driving engagement and adding brand fans
3. Ensure brand and Ecommerce channels align in digital marketing efforts
4. Align digital marketing media and partners with the UA brand ensuring we are speaking to our target audience
5. Manage SEO & SEM agencies; optimize campaigns to achieve higher ROI/ROAS
6. Align with CRM manager for digital/social support
7. Build and deliver analytics to optimize campaigns across the board
8. Advise Sr Leadership on innovative and best in class trends
9. Ability to buy and negotiate media and other forms of brand advertising/sponsorship
10. Manages budget and forecasts spend for campaigns and yearly budgeting

1. Successful track record of strategic marketing campaigns in support of rapid business growth
2. Extensive network of digital marketing agencies and contacts within region
3. A track record of implementing innovative and disruptive marketing campaigns
4. 6+ years experience in Digital marketing
5. University degree in related subject matter
6. Native Chinese speaker, fluent in English
7. Sports and retail industry experience with personal interest in sports
8. Analytics experience and web based software knowledge

Sr. Manager

Martech & Analytics

1. Drive the product development and maintenance of UA Customer Data Platform and Marketing Automation tool
2. Work with business users (media, social, community, CRM, digital product, Ecomm and retail) to define business cases to best leverage mar-tech capabilities (eg: precise media targeting, consumer lifecycle communication)
3. Define scope of business cases, prioritize business cases, develop short-/mid-/long-term roadmap of CDP / MA
4. Work with agencies to implement business cases by integrating data from various sources into Customer Data Platform, defining and creating consumer segmentation, customer tags, and building reports.
5. Work with business users and agency on building up the data partnership with external platform, such as Alibaba and Tencent

1. Develop digital insights framework (covering media, social, community, digital product, crm and key campaigns) to identify KPI frameworks and key learning agenda
2. Define requirements in order to generate key insights for all digital functions (media, social channels, community, digital product and crm.)
3. Develop the tracking guidelines to ensure KPIs are properly tracked to monitor the performance
4. Build A/B testing process, methodology and guide team to conduct right A/B testing to gain insights for optimization

1. Build always-on standard reporting capability & cadence based on the data from both internal and external different databases and data sources (covering media, social, community, digital product and crm) to enable quick read & react
2. Propose and make recommendations on dashboard visualization tools based on the market best practice
3. Improve existing or design new data models to generate insights (eg: member segmentation, media mix)
4. Conduct data exploration and data analysis on both ad-hoc requirements and always-on initiatives to support key projects optimization and define key strategy
5. Support the campaign-driven analytics as required by brand team such as key brand and product campaigns

1. Communicate with cross-function stakeholders to understand business requirement and identify opportunity, to report design and implementation status, and to present and influence
2. business with data-enabled insight and recommendations

1. Similar role in a Retail or Consumer Goods vertical with digital, ecommerce, media and consumer analytics is a plus
2. Experience in digital savvy organization with mature back-end marketing technology landscape (cdp, marketing automation etc)
3. Fluent in English (Written and Verbal) with clear, concise, and persuasive communication style that compels to action
4. Exceptional data analytics skills with good business sense
5. Strategic thinking, outstanding organizational skills, and attention to detail
6. Experience managing priorities with third party vendors and key partners
7. Good communication and collaboration skills
8. Strong Leadership and Experience of leading team members

1. 10+ year of experience in mar-tech, data and digital analytics experience
2. Bachelor’s degree in Engineering, Statistics, Mathematics, MIS or related disciplines.

Manager

Digital Product User Growth

1. In charge of Digital Innovation Product user growth and activity, growth model development and lifecycle management.
2. Go-to-market plan preparation, execution, and rollout strategy for every market.
3. Expand and optimize internal and external channel for new user acquisition.
4. Become a product expert and leverage data analyzing (eg: user persona and insight) as indicator through user behavior change to drive new user acquisition and conversion.
5. Conduct and monitor omni-channel funnel to ensure good enough user experience and user journey for retaining our existing user purpose.
6. Co-own and drive product definition with product leader to ensure smooth UI/UX design (end user thinking) and stop wrong or unnecessary functionalities / initiatives.
7. Co-work with cross-function team to ensure product KPI setup and drive project deliver.

1. Understanding the basic concept about user acquisition, activity management and lifecycle management. Technical background is plus but not a must.
2. Strong capability on organizational and analytical skills, data sensitive.
3. Experienced in user research, user operation and user acquisition in Omni- Channel.
4. Ability to work in a cross-functional environment, across business and IT vendor to drive alignment and consensus across the board.
5. Good communication skills and comfortable presenting and reporting to stakeholders in all scenario.
6. Fluent in English both verbally and written.
7. Basic leadership skills are a plus.

1. Bachelor’s degree with focus on Math Statistics, Computer Science, Business or data related areas.
2. 8+ years of experience working in a Digital product environment, especially in Consumer Engagement area.
3. 5+ years working experience as role of product design in User Growth or Interaction Products space.
4. Experience in Digital Content or community product is plus but not a must.

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2. Associate Manager, CRM
3. Associate Manager, Digital Product
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