澳佳宝（Blackmores）｜Consumer Journey Leader｜上海

公司简介

1. Support China commercial planner, business unit responsible and also marketing team in navigating & optimizing strategic efforts in Tmall specific big milestone campaign and build long term winning strategy;
2. Work closer with X-border and IT team in enhancing digital consumer journey to accelerate Omni-channel selling and engagement opportunities;
3. Collaborate with each business unit in Blackmores China to improve our consumer experience and conversions;
4. Work closer with global team in prioritizing technology backlog to ensure enhanced consumer journey and to achieve better commercial results;
5. Support cross functional discussion on Market place strategies for future China sales growth and NPD launches;
6. Lead and develop three team members of social content, KOL, design and media planning to optimize Blackmores’ awareness and preference;
7. Set specific and measurable KPIs, provide analytics to drive optimal cross-touch points consumer experience and conversion.

1. 6+ years of progressive experience with digital marketing / EC / commercial roles across various channels, and good analytic skills
2. Strategic mindset accompanying an innovative and collabrative personality with a strong business acumen
3. Strong ability to cross-functional communicate, drive forward with clear objectives.
4. Ability to stay current and build upon digital consumer journey based on practices and trends.

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