保乐力加｜营销热岗｜上海

1. With all the different sources of data, how to link them to generate more holistic understanding of our consumers/members.
2. Based on holistic understand, how to generate use cases to improve efficiency in Media, CI, CRM and Studio.
3. Can we use these interlinked data to do more? Beyond Marketing

1. Once build up a proven and regular use case, transform the knowledge into handy power BI dashboard, for 32 brands to double click their needed data for their business needs.
2. Power BI development skill needed.
3. Business analysis logic needed to structure the Power BI.

1. As the key user of CDP and DMP, continuously to suggest IT how to improve database to better cater for business needs.

1. More than 5 years working experience in consumer goods multi-national companies, with solid data analysis background, able to analyze and integrate data from different sources.
2. Familiar with data query tools (sql, power query, power pivot) and data visualization tools (powerbi).
3. Understand marketing(media/CI/CRM/Studio), and business.
4. Entrepreneurial spirit, we’re leading the data transformation change in the Alcohol industry. Will face various challenges that no industry reference can be benchmarked. 0 to 1 spirit.
5. Team Worker, Good communicator, fluent in both English and Chinese.

1. Lead ISV on annual EC out-to-in media strategy constructed by cognac category and Martell consumer behavior studies via systemetic EC big data tools, which includes but not limited to Ali strategy centrer/databank and JD shufang.
2. Design Martell EC out-to-in consumer engagement tactics and approaches of each campaign and synergize mkt and commercial investments for EC consumer & business growth.
3. Accelerate PRC cognac category captaincy project among all leading EC giants like TM/JD/ByteDance, meanwhile, consolidate diversified cooperation with them, etc.
4. Identify EC key growth drivers through understanding of strategic consumer groups to customize category and Martell-specific tactics, including target segments/business models/integration workflows/implement plans.
5. Digitalize business opportunities or gap via multiple models like AIPL/FAST/GROW and convert to traffic suggestion on all touchpoints.
6. Motivate the integrated cooperation among all internal stakeholders to build deep and diversified cooperation with customers especially in consumer-centric dimension.

1. 5+ years working experience and 3 years related to Digital Performance Media/Marketing is preferred.
2. Solid knowledge with media touchpoints in market and the methodology of consumer assets data tools like Databank, Strategy Center, ShuFang, Alimama, Unidesk, TMIC, etc.
3. Strategic thinking skills and excellent capability of cross-functional communication and influencing
4. Whole journey media investment background is preferred (EC out-to-in), EC ecosystem outsite media experience is a must
5. Trackable record on contribution to business growth with data insights is preferred
6. Excellent presentation skills both in English and Chinese.

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