公司｜美的部门｜美的国际 —— 品牌管理与市场部
岗位｜内容运营经理
地点｜广东佛山
We are looking for candidates who possess the ability to think strategically, analytically, and creatively to be our Content Manager for Multi-Digital-Touchpoints including but not limited to Smart Home Apps, Websites and Social Medias while with clear focus of Smart Home related content development and deployment to drive the awareness and engagement of Midea Group Smart Home both externally & internally.我们正在寻找具备战略性、分析性和创造性思维能力的候选人成为我们的数字化内容运营经理，包括但不限于智能家居app、网站和社交媒体，同时明确关注智能家居相关内容 开发和部署以推动美的集团智能家居在海内外的品牌推广。
(Senior) Content Manager’s key responsibilities include formulating and implementing content strategy based on analytics and with measurable objectives; develop yearly content calendar; produce and organize contents from different internal sources, publish content on different digital touchpoints to drive the achievement of pre-defined SMART objectives; develop and improve Smart Home Apps content management platform together with digital marketing and IT;（高级）内容经理的主要职责包括根据分析和可衡量的目标制定和实施内容策略；制定年度内容日历；基于内部渠道资源组织及制作内容；在不同的数字平台上进行内容传播运营，推动实现智能化目标；与数字营销团队和IT一起开发和完善智能家居app及相关平台。
岗位职责 | KEY RESPONSIBILITY & OBJECTIVES
Formulate cross-digital touchpoints content strategy for Smart Home based on industry, competitor, consumer & digital touchpoints analysis;基于行业、对手、消费者和数字化平台分析，制定智能家居数字化接触点内容运营策
Formulate content roadmap for different brands’Smart Home App, work together with brand & IT team on App UX design to drive quality DAU & MAU;为不同品牌的智能家居App制定内容路线图，与品牌和IT团队合作进行App UX设计，以提高DAU和MAU质量
Set measurable KPIs for different digital touchpoints to drive Smart Home awareness, grow consumer base and keep consumer engaged;为不同的数字化平台设置KPI，提高智能家居认知度、扩大消费者群并保持消费者参与度
Develop annual content calendar and refresh it by following business dynamic and consumers’ reaction on content;制定年度内容日历并根据业务动态和消费者反馈进行更新；
Create, organize, writing, edit, proofread, and publish multiple forms of content such as multimedia articles, blog posts, images or videos that bring Smart Home products and services to life;创建、组织、写作、编辑、校对和发布多种形式的将智能家居产品和服务引入生活的内容，例如多媒体文章、博客、图像或视频;
Identify new content ideas based on the analysis of how content is best learned, consumed by target consumer, the reviewing of competitor content and the scanning of the market trends;根据对目标消费者、竞争对手和市场趋势的分析，确定内容及创意
Over 5 years working experience as content manager；5年以上内容运营相关经验；
Able to build constructive working relationships with people from different countries and cultures；能够与来自不同国家和文化的人进行合作；
Being Team Player to collaborate across different functions；能够团结不同职能、部门的人合作。
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