DigiMax
Senior Data Analyst
Location: Shanghai
Salary：20w+
If you are interested in pursuing job opportunities with Publicis.Sapient China, you may send
your updated CV to jing.xu@publicis.sapient.com and ceci.cai@publicis.sapient.com
OVERVIEW
As a Senior Data Analyst at Publicis.Sapient, you will be responsible for assessing, planning, tracking,
and analyzing marketing initiatives in order to optimize. Serves as project lead on marketing analytics
engagements and assumes ownership of all client deliverables. Contributes business development
initiatives within the Marketing Analytics offerings.
CORE RESPONSIBILITIES
- Drive all components of the measurement strategy & planning process
- Create test and learn strategies and in-market test plans
- Manage implementation of measurement and test plans, including managing vendors and driving
data quality management processes with multiple analytic tools - Select leading vendors / partners as appropriate and develop coordinate analytics strategy and
planning activities across multiple team players - Review implementation of analytics tool according to reporting requirements
- Review & Optimize reporting based on documented objectives and requirements
- Direct development of analytic presentations and surface key insights and recommendations to
optimize marketing effectiveness and efficiency - Identify marketing and analytics trends and best practices
- Generate and develop points of view and thought leadership pieces
- Create business development and marketing collateral
- Present white papers, points of view and other best practices material at conferences
- Support business development activities and client proposals
- Build relationships with senior clients and identify new business opportunities
- Create strong working relationships with clients in marketing and analytics roles
REQUIRED SKILLS/ EXPERIENCE
- 4+ years of agency (traditional or interactive), marketing, market research, consulting and/or
planning experience - 2+ years of analytics experience; 2+ years of working with regional and global stakeholders
- Experience of interfacing with peer level clients
- Bachelor Degree, Masters considered an advantage
- Professional training in analytics tools desirable
- Good oral and written communication skills in English and Chinese
CRM Data Analyst
Location: Beijing
Salary：10w+
If you are interested in pursuing job opportunities with Publicis.Sapient China, you may send your updated CV to ceci.cai@publicis.sapient.com.
OVERVIEW
As a CRM Data Analyst at Publicis.Sapient, you will be responsible for analyzing and anticipating trends of consumer behavior through statistical analysis of the customer base and commercial figures in order to deliver insights in customer relationship management and a comprehensive customer life cycle for our client brands.
CORE RESPONSIBILITIES
- Manage and analyze the data that collect about customers (including sales records, purchasing history, types of purchase, service history, product inquiries, complaints, exposure and response to marketing campaigns and channel preferences) to spot trends or assess the response to different campaigns and use their analytical skills to find correlations between different types of data
- Provide a valuable insight into customers’ behavior and preferences at different stages of their relationship with our client’s brand
- Provide insight into the effectiveness of different marketing campaigns based on analysis of previous campaign results
- Create reports for internal CRM team and clients, helping them to make more effective decisions
- Assist in developing and implementing CRM strategy for client and work collaboratively with internal CRM team to initiate CRM activities in order to increase customers’ consumption and build brand loyalty
REQUIRED SKILLS/ EXPERIENCE
- 2+ years of CRM agency, marketing, market research, consulting and/or planning experience
- Strong analytical skills, proficiency in SQL
- Detail oriented with the ability to prioritize and accomplish tasks in a timely fashion
- Proficient in Excel and PowerPoint
- Bachelor Degree, Masters considered an advantage
- Good oral and written communication skills in English and Chinese
