【人才招聘】Publicis.Sapient（北京）招聘数据分析师（CRM方向）

CRM Data Analyst

Location: Beijing

OVERVIEW

As a CRM Data Analyst at Publicis.Sapient, you will be responsible for analyzing and anticipating trends of consumer behavior through statistical analysis of the customer base and commercial figures in order to deliver insights in customer relationship management and a comprehensive customer life cycle for our client brands.

CORE RESPONSIBILITIES

• Manage and analyze the data that collect about customers (including sales records, purchasing history, types of purchase, service history, product inquiries, complaints, exposure and response to marketing campaigns and channel preferences) to spot trends or assess the response to different campaigns and use their analytical skills to find correlations between different types of data
• Provide a valuable insight into customers’ behavior and preferences at different stages of their relationship with our client’s brand
• Provide insight into the effectiveness of different marketing campaigns based on analysis of previous campaign results
• Create reports for internal CRM team and clients, helping them to make more effective decisions
• Assist in developing and implementing CRM strategy for client and work collaboratively with internal CRM team to initiate CRM activities in order to increase customers’ consumption and build brand loyalty

REQUIRED SKILLS/ EXPERIENCE

• 2+ years of CRM agency, marketing, market research, consulting and/or planning experience
• Strong analytical skills, proficiency in SQL
• Detail oriented with the ability to prioritize and accomplish tasks in a timely fashion
• Proficient in Excel and PowerPoint
• Bachelor Degree, Masters considered an advantage
• Good oral and written communication skills in English and Chinese

 发送简历至colin.qin@publicis.sapient.com

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